This plugin is very helpful for ecommerce store owners to enhance their ROI and bring customers back to buy products who left the store at checkout. It helps in reducing cart abandoned rates by sending personalized emails to customers who have abandoned their carts, reminding them of the products they left behind and encouraging them to complete their purchase. This can significantly increase conversion rates and drive more sales for the store. Additionally, the plugin provides valuable insights and analytics to track the performance of the cart recovery emails and optimize them for better results. Overall, it is a powerful tool for ecommerce businesses to recover lost sales and improve their bottom line.